Amy Wolf
Strategic Communications Advisor
I help organizations clarify what they stand for and communicate it credibly. Drawing on 25 years of experience across life sciences, academia, and publishing, I'll work with you to build strong content foundations, shape clear narratives, and ensure ideas earn trust as they move into the world.
Strategic storytelling, from strategy to delivery
Senior communications support that defines the story, creates the content, and ensures it lands
Define
Content strategy & editorial architecture
Create
Narrative development & content creation
Deliver
Leadership communication & message delivery
Everything feels urgent, and priorities keep shifting
I partner with teams to triage demand, focus on the highest-value priorities, and deliver quickly, creating space to address everything else more deliberately over time.
Teams are stretched thin, and content quality suffers
I step in as a hands-on content partner, developing and producing high-quality content quickly across channels, using smart, ethical AI workflows to increase speed without sacrificing judgment or quality.
The corporate narrative exists, but it isn’t shaping day-to-day communication
I build content strategies that translate narrative into relevance, aligning stories to audiences, business goals, and desired reputation over time.
Communication clusters around milestones—and then goes quiet
I help teams maintain an always-on narrative presence by connecting their story to moments and conversations already shaping audience attention.
Workloads grow, but processes and governance don’t keep pace
I help put lightweight, pragmatic governance and repeatable processes in place, creating clarity without adding bloat.
Common challenges. Clear solutions.
Communications demand is rising faster than most teams can realistically support.
Case studies
SKAN
Building thought leadership in a niche where the audience already knows everything
SKAN is a global leader in high-containment isolator systems for aseptic pharmaceutical manufacturing.
As the company underwent a rapid transformation, it sought to evolve from a technology provider into a customer solutions partner—one that advises, consults, and supports decision-making across complex regulatory and operational environments.
This shift required a fundamental change in how SKAN showed up in the world.
The challenge was no longer how to market products, but how to demonstrate expertise in a highly specialized field—credibly, consistently, and at scale—to an audience of deeply informed experts.
In a niche where customers already “know everything,” the question became:
How do you earn thought leadership without oversimplifying or repeating what your audience already understands?
I partnered with the SKAN team to turn a theoretical web design into a functioning expertise-led content ecosystem.
My work focused on building the foundations required to generate high-quality thought leadership at scale:
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Translating the website concept into a structured, navigable content repository
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Piloting new content formats suited to expert audiences (practical guidance, expert perspectives, narrative-driven long-form pieces)
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Establishing core editorial elements, including tone of voice, content modules, and repeatable ways of working with subject-matter experts
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Advising on priority topics and content types aligned to segmented audiences, desired behaviors, and measurable outcomes
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Writing and producing SKAN’s first suite of thought-leadership content, including in-depth articles, expert op-eds, and modular story elements
Throughout, I worked hands-on—writing, structuring, and shaping the content myself—while collaborating closely with subject-matter experts across quality, sterility assurance, and engineering.
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For the first time, SKAN has a true Expertise Hub—not as a concept, but as a living repository of credible, decision-relevant content.
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The company now has a coherent body of thought leadership to support its shift toward a solutions-partner positioning
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Expertise is articulated through insight and guidance, not product messaging
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Content is structured to serve highly knowledgeable audiences without diluting complexity
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The foundations are in place to scale content creation while maintaining rigor and consistency
In short: SKAN now has the content infrastructure required to earn its desired brand positioning through expertise, not assertion.
Interested in how this approach could work for your organization?
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Middle Road
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sodales elementum nibh, nec egestas ligula vestibulum a. Vestibulum eget volutpat est. Maecenas facilisis tincidunt sollicitudin. Aliquam a ante et ante bibendum scelerisque. Donec vitae leo et nunc pretium pretium vitae vel mi. Ut accumsan leo dui, quis tincidunt nisl molestie ac. Quisque et ligula volutpat metus varius egestas et dapibus massa. Maecenas nec libero pharetra, varius ligula in, laoreet quam.
Integer dictum vel ipsum dignissim malesuada. Curabitur interdum congue urna, ac tincidunt ligula ullamcorper nec. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed enim purus, ullamcorper a placerat sed, porttitor nec nunc. Sed vulputate volutpat tincidunt. Duis suscipit ullamcorper rutrum. Nulla lobortis cursus fermentum. Sed tempus non justo ut efficitur. Nulla dapibus hendrerit felis vel pharetra.
Interested in how this approach could work for your organization?
Novartis
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sodales elementum nibh, nec egestas ligula vestibulum a. Vestibulum eget volutpat est. Maecenas facilisis tincidunt sollicitudin. Aliquam a ante et ante bibendum scelerisque. Donec vitae leo et nunc pretium pretium vitae vel mi. Ut accumsan leo dui, quis tincidunt nisl molestie ac. Quisque et ligula volutpat metus varius egestas et dapibus massa. Maecenas nec libero pharetra, varius ligula in, laoreet quam.
Integer dictum vel ipsum dignissim malesuada. Curabitur interdum congue urna, ac tincidunt ligula ullamcorper nec. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed enim purus, ullamcorper a placerat sed, porttitor nec nunc. Sed vulputate volutpat tincidunt. Duis suscipit ullamcorper rutrum. Nulla lobortis cursus fermentum. Sed tempus non justo ut efficitur. Nulla dapibus hendrerit felis vel pharetra.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sodales elementum nibh, nec egestas ligula vestibulum a. Vestibulum eget volutpat est. Maecenas facilisis tincidunt sollicitudin. Aliquam a ante et ante bibendum scelerisque. Donec vitae leo et nunc pretium pretium vitae vel mi. Ut accumsan leo dui, quis tincidunt nisl molestie ac. Quisque et ligula volutpat metus varius egestas et dapibus massa. Maecenas nec libero pharetra, varius ligula in, laoreet quam.
Integer dictum vel ipsum dignissim malesuada. Curabitur interdum congue urna, ac tincidunt ligula ullamcorper nec. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed enim purus, ullamcorper a placerat sed, porttitor nec nunc. Sed vulputate volutpat tincidunt. Duis suscipit ullamcorper rutrum. Nulla lobortis cursus fermentum. Sed tempus non justo ut efficitur. Nulla dapibus hendrerit felis vel pharetra.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sodales elementum nibh, nec egestas ligula vestibulum a. Vestibulum eget volutpat est. Maecenas facilisis tincidunt sollicitudin. Aliquam a ante et ante bibendum scelerisque. Donec vitae leo et nunc pretium pretium vitae vel mi. Ut accumsan leo dui, quis tincidunt nisl molestie ac. Quisque et ligula volutpat metus varius egestas et dapibus massa. Maecenas nec libero pharetra, varius ligula in, laoreet quam.
Integer dictum vel ipsum dignissim malesuada. Curabitur interdum congue urna, ac tincidunt ligula ullamcorper nec. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed enim purus, ullamcorper a placerat sed, porttitor nec nunc. Sed vulputate volutpat tincidunt. Duis suscipit ullamcorper rutrum. Nulla lobortis cursus fermentum. Sed tempus non justo ut efficitur. Nulla dapibus hendrerit felis vel pharetra.
Interested in how this approach could work for your organization?
Case studies
SKAN (in progress)
Laying the foundations for thought leadership in a niche where the audience already knows a lot
SKAN is a global leader in high-containment isolator systems for aseptic pharmaceutical manufacturing.
As the company is undergoing a rapid transformation, it seeks to evolve from a technology provider into a customer solutions partner—one that advises, consults, and supports decision-making across complex regulatory and operational environments.
This shift requires a fundamental change in how SKAN shows up in the world.
In a niche where customers are already highly informed, the question becomes:
How do you earn thought leadership without oversimplifying or repeating what your audience already understands?
I am partnering with the SKAN team to turn a theoretical web design into a functioning expertise-led content ecosystem.
My work focuses on building the foundations required to generate high-quality thought leadership at scale:
-
Translating the website concept into a structured, navigable content repository
-
Piloting new, expert-focused content formats and establishing core editorial elements such as repeatable ways of working with subject-matter experts
-
Advising on priority topics and content types aligned to segmented audiences, desired behaviors, and measurable outcomes
-
Writing and producing the first wave of SKAN’s expertise-led content, including in-depth articles, expert op-eds, and modular story elements
I work hands-on, engaging in writing, structuring, and shaping the content myself, while collaborating closely with subject-matter experts across quality, sterility assurance, and engineering.
-
SKAN has begun establishing an Expertise Hub, designed as a living repository of credible, decision-relevant content.
-
The company is accumulating a coherent body of thought leadership to support its shift toward a solutions-partner positioning
-
Expertise is articulated through insight and guidance
-
Content is structured to serve highly knowledgeable audiences without diluting complexity
-
The foundations are being put in place to scale content creation while maintaining rigor and consistency
In short: The foundations are being put in place for SKAN to support its desired positioning through expertise, not assertion.
Interested in how this approach could work for your organization?
-
Saving Sight — Novartis
Reframing avoidable blindness as a public-health priority
Avoidable blindness remains one of the world’s most under-recognized public-health challenges, despite the fact that early detection and timely intervention can prevent vision loss in the vast majority of cases.
While working at Novartis, I identified an opportunity to shift how eye health was being discussed: away from late-stage treatment, and toward prevention, early screening, and system-level action.
This was not a brief I was given. It was a voluntary initiative driven by a conviction that communications could play a catalytic role in reframing the issue—and in mobilizing the right actors to act.
This initiative was conceived and led during my time at Novartis, prior to the establishment of Wolf Strategic Communications.
I conceived and led the Saving Sight initiative as a coalition-based advocacy effort, designed to work across functions, geographies, and sectors.
At its core was a deeply collaborative model:
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Aligning communications, public affairs, advocacy, and medical teams around a shared narrative and objective
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Coordinating global strategy while enabling strong local activation in priority markets
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Building partnerships with leading vision-health organizations, including the Fred Hollows Foundation and the International Agency for the Prevention of Blindness (IAPB), to scale reach, credibility, and impact
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Developing clear, human-centered messaging that translated clinical urgency into a compelling public-health case for early screening
The work required orchestration rather than ownership—bringing diverse stakeholders together around a common purpose and enabling them to move in concert.
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The initiative helped elevate avoidable blindness on the public-health agenda and translated advocacy into real-world action.
More than 77,000 vision screenings were delivered to people who might otherwise have gone undiagnosed
Eye health was reframed as a prevention and early-detection issue, not only a treatment challenge
Cross-sector collaboration demonstrated how industry, NGOs, and policy actors can work together effectively when aligned by a shared narrative
The initiative was recognized with two Silver AMEC Awards for excellence in communications measurement and for the impact of insights generated through the campaign
Interested in how this approach could work for your organization?
What my clients are saying
"Amy's experience and expertise with communicating complex ideas have been incredibly valuable for focusing on which communications and messaging matter most to Middle Road's mission. Her guidance and incisive questions helped me not only better articulate the core narrative and messaging, but also clarify the strategic pivot underway. I am very grateful to have Amy on our team, bringing a delightful combination of authenticity, strategic capacity and willingness to jump in as a content partner."
Liz Lian
Middle Road, Founder
Let's talk
I’d love to hear more about your goals and how I can support your communication needs.